Top 5 Twitter Hashtag Fails by Brands of 2014

#MyNYPD

Here’s the first example of an organization with it’s head stuck to far up it’s own assessment instead of paying attention to the public. Twitter will put a mirror in your face. That kid that told the emperor he had no clothes? Yea that is everyone on Twitter and the NYPD should have known better than to ask that kid anything. When you are constantly being accused of police brutality and harassment you need to take a look at yourself. Sure you may want to spin the message but that only works when you control the narrative. Did the NYPD not know that there was a very public outcry against them going on? Were they not aware of the backlash against the controversial Stop and Frisk harassment policy that unfairly targeted Black and Latino communities regularly violated their civil rights? By the NYPD’s own statistics those stopped and violated were innocent at a rate of 88%, 89%, 88%, and 82% for 2011, 2012, 2013, and the first three quarters of 2014. With over 53%+ being black. You may enjoy these policies and they may bring in a significant amount of revenue but you have to be honest with yourself about your image in the eyes of the public before you set out on a Twitter campaign soliciting images from the public.

How would you not know this would be the outcome?   Before you try this again my advice to the NYPD is to take a look at what you are doing, how you are being perceived, the public protests and social media outcry against recent events like the killing of Eric Gardner, how childish your back turning against the mayor is in the eyes of the people you victimize and shut of your computer. Oh and fire the social media cop.

 

Additional:
http://www.buzzfeed.com/ryanhatesthis/the-nypd-just-learned-a-very-valuable-lesson-about-asking-th

http://www.washingtonpost.com/news/post-nation/wp/2014/04/22/well-the-mynypd-hashtag-sure-backfired-quickly/

Pages: 1 2 3 4 5 6

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.