Top 5 Twitter Hashtag Fails by Brands of 2014


Twitter is a wonderful yet harsh world. The benefits are many for people, movements, brands, and marketers. It can expand the potential range of your voice and the message you are trying to deliver. It’s a media where the usual controls of what we see and hear aren’t effective. Brands trying to navigate that sea of online reality can win big or fail miserably. This is about failing miserably because this is the Internet and fails are golden.

A common hashtag on Twitter is #nofilter because the Internet can be brutally honest. A brand trying to capitalize on the potential of Twitter has to first be brutally honest with themselves. You can’t believe your own hype; your PR spin doesn’t necessarily apply to the open conversation on Twitter. Brands need to take a look at now how they want to be perceived but how they might be perceived. You don’t control the message on Twitter. If you are currently in the news for some sort of public criticism, trying to combat that by eliciting positive messages from the Twitter audience might not be a good idea. Hint: it’s not a good idea. You should immediately fire your social media manager/director/expert/marketer/guru proposing such a thing. They should know better or at least know social media enough to know that this could, most likely will, go horribly horribly wrong.

These are campaigns that while they did increase engagement, probably didn’t have the outcome they expected. How many of these do we have to see before this stops being a thing in social media?

Let’s take a look at several Twitter campaigns that should have never been attempted and whose brand’s social media marketer should have their Internet privileges revoked.

Let us know in the comments if we missed any you think should have been included.

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Jaylon Carter

Jaylon Carter is a blogger, social media marketing consultant, former Congressional Campaign Media & Communications Director, and a Hip Hop artist who performs under the stage name Timid (@timidmc). He also runs, a subscription newsletter informing parents of current happenings on the Internet.

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