Category: Twitter

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Top 5 Twitter Hashtag Fails by Brands of 2014

Twitter is a wonderful yet harsh world. The benefits are many for people, movements, brands, and marketers. It can expand the potential range of your voice and the message you are trying to deliver. It’s a media where the usual controls of what we see and hear aren’t effective. Brands trying to navigate that sea of online reality can win big or fail miserably. This is about failing miserably because this is the Internet and fails are golden. A common hashtag on Twitter is #nofilter because the Internet can be brutally honest. A brand trying to capitalize on the potential of...

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Only Black people riot

It’s a belief that is most certainly not true yet often believed and repeated. Mainstream media, social media, talking heads, pundits (indie or otherwise) have been in over drive in the wake of the grand jury’s decision not to indict Police Officer Darren Wilson for the shooting death of unarmed teenager Mike Brown. The accompanying protests and riots fill timelines, news feeds, streams, and airwaves. The ugly sides of some people are on full display in 140-characters or less. In the discussions, people may and will disagree yet no matter how much they try to justify their point, the words...